It makes good sense to collate all the above points prior to meeting with a sign maker and ensure all points are covered off in order to avoid costly mistakes or reversion.
Viewing Distance and Position
Consider the location of your Sign and the viewing distance from it. i.e. a sign viewed from 10m away will require much larger lettering than a sign viewed from a few meters away (e.g. a shop front or a door).
Text Hierarchy
Decide what the most important information is for the reader to understand about your business, and ensure this is read first by others. Set out the subordinate information to the main message below it.
Brand Assets to Supply
Supply any brand assets you wish to have used within the design, such as your logo as a vector file, the exact colour codes used (Pantone or CMYK) and approved fonts for use within the text. It has been shown how brand consistency affects visual communication and how customers perceive a business through research within this area.
Physical Constraints
maximum size). In addition, confirm whether your cables can be left exposed or whether they will be hidden.
For Sign Makers Exeter, see https://exeter.nettl.com/signs/.
Primary Purpose
For example a shopfront sign, a vehicle sign and an event banner would all be used for different purposes – wayfinding, brand identification and short-term promotion. It’s essential that the sign design is fit for purpose from the word go.
By handing over a tight brief at the beginning of a project, you can be sure to get a sign that works and with as few surprises as possible along the way.
